Developing people-centric brands, creative, and experiences for over 20 years.
Let’s check the numbers.
Casey is a strategic creative leader who thrives in an environment of big-picture thinking with detail-oriented results.
Over two decades of experience leading brand and creative strategy, for some of the largest global brands in the outdoor, apparel, and NGO space. Inspiring teams to create experiences, stories and customer-centric content that drive deeper retention, engagement, and connection, between customers and brands.
What is Casey currently listening to when he’s creating?
Brand & Creative Strategy
- Global Brand Strategy Development (including qualitative/quantitative research)
- Cross-functional brand & creative socialization and activation (global & local)
- Visual Identity & Brand Guidelines development and implementation
- Global Messaging Platform creation
- Executive-level alignment and global adoption
- Multifaceted Campaign Development
- Global Creative Direction and team leadership
Brand & Creative Strategy
- Global Brand Strategy Development (including qualitative/quantitative research)
- Cross-functional brand & creative socialization and activation (global & local)
- Visual Identity & Brand Guidelines development and implementation
- Global Messaging Platform creation
- Executive-level alignment and global adoption
- Multifaceted Campaign Development
- Global Creative Direction and team leadership
Team & Project Leadership
- Team development, mentoring and success planning
- Multifaceted Marketing Campaign creation and execution
- Creative strategy and content strategy development
- Brand vision, voice and identity development
- Creative process evaluation and reconfiguration
- Individual and team progression plan development
- Omni-Channel, customer-centric, content creation.
Global & Local Mindset
- Global campaign development with localized strategies
- Seasonal and product-specific 360 launch packages
- Localized template creation for easier adoption
- Executive-level strategy sessions for seamless integration
- Localized brand awareness strategies
- Global creative team and campaign leadership
- Cross-cultural strategy adaptation
Global & Local Mindset
- Global campaign development with localized strategies
- Seasonal and product-specific 360 launch packages
- Localized template creation for easier adoption
- Executive-level strategy sessions for seamless integration
- Localized brand awareness strategies
- Global creative team and campaign leadership
- Cross-cultural strategy adaptation
Multi-Brand Creative Leadership
- Creative Leadership for 7 brands within a 16 brand organization
- Large-scale team and campaign leadership & development
- Brand Guidelines understanding, development & adherence
- Large-scale media trip planning and management
- Art & Creative direction across multiple platforms & executions
- Multi-brand customer-centric creative leadership
- Collaborative strategy sessions with Executive/Sr. leadership
What city is Casey currently most inspired by?
The work.
My most recent projects.
Sebago – Artisan Collection Look Book
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book…
Smartwool – Brand Identity Book
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that…
Merrell – Direct Mail Catalog
This was one of several Direct Mail Catalogs we developed throughout the year for the…
What are others saying?
Let’s connect! Schedule a meeting today.
Smaller (but still important) numbers.
Throughout his career, Casey has guided the brand and creative development of 24 brands (and still counting).
On average, Casey has successfully led the creation of over 2000 pieces of creative per year, spanning all aspects of brand & marketing.
In one of his most recent roles, Casey led the team that was responsible of delivering nearly 90K emails per year (and they coded all of them in-house)
Of all the numbers listed here, this one is probably the most important. Call it anytime!
Throughout his career, Casey has guided the brand and creative development of 24 brands (and still counting).
On average, Casey has successfully led the creation of over 2000 pieces of creative per year, spanning all aspects of brand & marketing.
In one of his most recent roles, Casey led the team that was responsible of delivering nearly 90K emails per year (and they coded all of them in-house)
Of all the numbers listed here, this one is probably the most important. Call it anytime!