skip to Main Content

FEATURED PROJECT

Naked Wines Brand Campaign

Core Areas of Expertise

Please note: This is not an all-encompassing list. It’s simply a snapshot of some of the primary areas I’ve focused on throughout my career.

Leadership & Mentoring

  • Led Teams of 20+ people
  • Global Brand & Creative Development
  • Campaign Ideation & Brainstorming
  • $5M+ Budgets & Team Goal Setting
  • Global C-Level Relationships
  • Stakeholder & Partner Collaboration
Creative Development

  • Creative & Art Direction
  • Photo, Video & Media Development
  • Brand Identity & Guidelines
  • Messaging Platforms & Strategy
  • Mission, Vision & Ethos Creation
  • Brand & Marketing Copywriting
Tactics & Deliverables

  • Print & Digital design
  • Social Media Strategy & Creative
  • Advertising Campaigns
  • Storytelling & Engagement Collateral
  • Seasonal & GTM Campaigns
  • Retail & Trade Development

Recent Work

Sebago – Artisan Collection Look Book

Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book…

Smartwool – Brand Identity Book

In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that…

Merrell – Direct Mail Catalog

This was one of several Direct Mail Catalogs we developed throughout the year for the…

Merrell – Retail Identity Book

I developed this Retail Identity book for two main uses; to establish the brand standards…

Sebago – 1946 Look Book

I worked in partnership with Sebago's product and marketing teams to develop a launch kit…

Naked Wines – 2022 Winemaker Videos

David Akiyoshi is a second-generation winemaker located in Lodi, California.  In David's words; "The craft…

20+ Years Experience

Over 20 years Creative & Marketing leadership & expertise focused on developing forward-thinking on-brand solutions at a global scale.

Award-Winning Creativity

Creating innovative solutions that set your brand apart from the competition and allow your brand to stand out in the crowd.

Reliable Results

Results-driven content that focuses on your core audience and positions your brand to be ahead of the pack.

Brands I've Led

"Casey has 3 talents rarely found in a single human. He's strategic, creative and he listens very well."

- Mark Paigen. President, Tread Labs

Back To Top
Search