Smartwool Brand Identity
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their brand including (but not limited to), messaging, brand platform, persona development, graphics and color updates, product categorization, and a complete brand identity and logo update.
We worked with several brand agencies to deliver an updated holistic and brand refresh. This redefinition of their brand spanned all aspects of their communication, from digital to print and all forms of marketing collateral.
