Developing brands, leading innovation, building and mentoring teams.
The following are examples of brand and creative strategies I’ve developed, and in-house creative teams I’ve built to achieve them.
Compassion Brand Experience
At Compassion International I partnered with global leaders across 27 countries to develop their first-ever holistic Brand Platform. The links below provide access to a portion of my Brand Platform presentation for internal teams, as well as the Visual Guidelines we produced for the brand.
Note: This Brand Platform Presentation was built for internal teams only. It was developed to gain buy-in and alignment across their global executive team and regional partners.
Compassion Brand Video
Developed for the organization to gain excitement, understanding, and adoption of Compassion’s Brand Platform at a team level. This video highlights the principles and components of their Global Brand Platform in tactical, meaningful, ways.
Naked Wines Brand Evaluation
Prior to working with Naked Wines, I was tasked with providing a brand evaluation and an overview of how Naked Wines could evolve its brand creatively. As part of this work, I was also asked to outline the internal team that I would recommend bringing on to accomplish this work. Upon being hired, I worked to establish this team and built out the vision within this document.
Additional Brand Projects
The following are smaller brand projects that I’ve developed. These are typically brands that primarily need Identity development and a stronger set of visual guidelines to work from.
Website Development
The websites above were developed as part of the brand identity and development work I completed for each brand.
Additional Portfolio Work
- All
- art direction
- brand
- Brand Identity
- creative direction
- Design
- Footwear & Outdoor
- Logo
- Photography
- strategy
Sebago – Artisan Collection Look Book
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book…
Smartwool – Brand Identity Book
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that…
Building solid brands and award-winning creative teams.
Having led brand and creative teams for over 20 years I believe there are four key areas, that if done well, will ensure the success of any brand.
What are you waiting for?