Unboxing Brand Experience
In 2022 we made a concerted effort to elevate Naked Wines packaging and unboxing experience. As part of this, we produced a series of Welcome Booklets for new and potential customers. These booklets were placed in boxes on customers’ first orders and were designed to highlight the benefits of the Naked Wines program, calling specific attention to the direct connection they will have with various award-winning winemakers.
These booklets connected directly to campaigns we were running throughout the year and called attention to specific wines that were highlighted throughout the site and available for a limited time.
