Concept development for Tread Labs Stride Insoles. The overall direction was to develop a slim, clean package that provided the consumer with a modern forward-thinking take on the brand. They wanted to focus within the high-end insole market and needed to keep the design unique enough that it would stand out at retail and online.
Client: Tread Labs
Services: Packaging Design, Art Direction
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with…
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…
This was one of several Direct Mail Catalogs we developed throughout the year for the Merrell Brand. For this one,…
I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…