The Compassion International Gift Catalog is a reoccurring creative campaign/appeal centered around encouraging Compassion’s supporter base to purchase gifts for children and families in need throughout the world.
This campaign consists of multiple versions of a printed catalogs with detailed variable data specific to each of their 800K+ supporters as well as numerous marketing touchpoints through print, email, social media and web. As part of this campaign Casey directed several media trips (photo/video shoots) and led the development of several video projects associated with this project.
Client: Compassion International
Services: Print/Digital Design, Video, Photography, Art & Creative Direction
NOTE: As the Creative Director & Director of Media Content for Compassion International, Casey has successfully led numerous projects and teams throughout his time there. On average the team under his care would produce over 500 projects/campaigns per year and well over 1,500 pieces of collateral annually. Due to the extend of work that was accomplished we are choosing to highlight campaigns such as this which were redesigned and redeveloped on an annual basis.
