Worked with Global Store Development, Merchandising, and Sales to develop Crocs’ first concept store on 34th Street in New York City.
Acting as the flagship storefront for Crocs, this store design led to a series of new store development updates, and all future store designs matched this architectural layout and design strategy. I was responsible for all graphics and marketing materials and an integral part of the concept buildout for this specific location.
Additionally, I led the seasonal store graphic kits and all marketing material updates throughout the year on a global level.
