This was one of several Direct Mail Catalogs we developed throughout the year for the Merrell Brand. For this one, we partnered with a brand agency to help create the pagination and worked with them to lead the Art Direction, Photography Direction, copy, and product information.
This edition also highlighted two new categories for their product line, a barefoot running shoe collection as well as a backcountry hiking collection.
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with…
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…
I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…
I worked in partnership with Sebago's product and marketing teams to develop a launch kit for their sales meeting. As…