Merrell – Retail Identity Book

I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell Flagship store, and to act as a sell-in collateral element for prospective real estate clients and opportunities.  This brand guide outlines the Merrell Retail Store architecture standards, primary and secondary floor plans, and overarching branding and brand direction for the Merrell Brand.

This concept store won “Store Design of the Year”, and launched a series of high-end retail stores for Merrell throughout the US, expanding the concept to 12 stores within the first year.

Additionally, I was also a part of the core team who designed and implemented the Merrell Concept Store design.  Partnering with architectural teams, Operations, Marketing, and Merchandising to ensure each store launch was on-brand and equipped for success.