2022 Naked Wines Brand Awareness Campaign
In 2022, I led the development of two major brand videos and an all-encompassing digital campaign for the Naked Wines Brand. The goal of this campaign was to drive deeper brand awareness, a more meaningful connection to their value propositions, and to elevate their brand purpose towards something that was both relatable and enticing to the customer.
For the primary videos within this campaign, we partnered with Callen, the agency responsible for such major campaigns as Old Spice’s The Man Your Man Could Smell Like, Coca-Cola’s Border, and Oreo’s Whisper Fight and Oreo Separator commercials. Once again, they brought their A-game to the table and delivered a forward-thinking creative approach.
Our core proposition with this campaign was to shift the way customers think about buying wine. Removing the middleman from the process and selecting Naked Wines as their first choice for wine purchases. Connecting you directly to the winemaker and reducing the cost to you. Making Naked Wines, “the new way to wine”.
We launched this campaign in two major regions within the US with an estimated initial audience reach of over 1 Million. In addition to the brand videos shown above, we also partnered with powerful media partners such as Noble People to ensure engagement and connection to this campaign was had throughout a wide range of touchpoints, spanning multiple months of visibility.
