In late 2021, we took a closer look at Naked Wines email development and launched an email module design update to support their ongoing email needs.
As we evaluated the needs within their email category, we developed over 50 standardized, yet customizable, pre-coded email module components. Some elements within this buildout included:
- Coded header and footer creative
- Hero image blocks of various formats
- Block-based email body content
- Polling options
- CTA and Button Standardizations
We even leveraged different tools and platforms such as Figma (vs. Photoshop) to streamline design efficiencies. In the end, we reduced email design and development timelines by over 90%. Reducing the amount of time if takes to design emails from ~60 min. per email, to just under 9 min. per email.
Creative & Art Direction: Casey Scofield
Art Direction & Design: Ashley Meyers
Design: Gunnar Forstrom
Example Email Mockups
