In 2022 we developed a series of packaging and box design updates in celebration of Naked Wines 10-Year Anniversary. As part of this, we worked to concept several alternatives that promoted various aspects of their brand and value proposition. We moved forward with the version containing Naked Wines logo wrapping around the box, providing a unique design element and elevating the branding experience throughout each of their 4 box die-lines (3, 6, 12 & 15 packs).
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with…
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…
This was one of several Direct Mail Catalogs we developed throughout the year for the Merrell Brand. For this one,…
I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…