Sebago – Artisan Collection Look Book

Through strong collaboration with Sebago’s Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with transformative artists throughout the globe.  The purpose of this book was to be used as both Sales Meeting sell-through collateral and key account marketability.

Featured within this book were five key collaborators (artists, bloggers, content creators, etc.) who had meticulously worked with Sebago Product Teams to develop unique product lines for the higher-end fashion-focused industry.  It highlighted not only the background of each creator but also the history and legacy of the Sebago brand.

In addition to this book we also created unique artisan vignettes (both online and free-standing), social advertising, email, and digital experiences and updated each artist’s product category online to more purposefully represent their style.