The goal: Launch a brick-and-mortar storefront that showcased only the most premium products that Wolverine Worldwide produced. Make it stand out, make it memorable, and allow it to speak to the heritage of the Wolverine brand while still emphasizing the uniqueness of each brand highlighted within the store.
I was responsible for the conceptualization, branding, and visual identity for the storefront as well as the website and social media development that followed the launch. Additionally, I took on the construction and build-out of all window displays and in-store marketing materials, working with merchandise teams to set the store for its pre-launch, launch, and opening day. What was the best part of all? We only had 2 weeks to pull all that off, and it turned out beautifully!
