Core Areas of Expertise
Please note: This is not an all-encompassing list. It’s simply a snapshot of some of the primary areas I’ve focused on throughout my career.
Recent Work
Sebago – Artisan Collection Look Book
Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book…
Smartwool – Brand Identity Book
In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that…
Merrell – Direct Mail Catalog
This was one of several Direct Mail Catalogs we developed throughout the year for the…
Merrell – Retail Identity Book
I developed this Retail Identity book for two main uses; to establish the brand standards…
Sebago – 1946 Look Book
I worked in partnership with Sebago's product and marketing teams to develop a launch kit…
Naked Wines – 2022 Winemaker Videos
David Akiyoshi is a second-generation winemaker located in Lodi, California. In David's words; "The craft…
Brands I've Led