In May of 2021, I began working with Naked Wines to improve their brand consistency, elevate their overall brand and creative direction, and expand their creative team to better impact their market.
As a leader in direct-to-consumer subscription-based wine sales, Naked’s mission was to to connect everyday wine drinkers with the world’s best winemakers. The company recently conducted deep customer research and determined that its branding and creative approach was limiting its ability to acquire and retain new customers. The research also indicated that their current creative execution was limiting Naked Wines’ ability to appeal to a broader audience and drive wine quality perception.
Below is a PDF of the brand and creative approach I created, and ultimately brought to life over the next year.
