Led the development and socialization of Compassion International’s first ever Global Brand Platform. This platform serves as the cornerstone for who they are, including their mission, vision, values, and overarching brand principles that provide guidance and direction to every part of the organization. Equipping them to serve their neighbours in new, unique and powerful ways as a global ministry.
Compassion currently has 14 global partnership offices throughout the world. As a global ministry they partner with over 8,000 frontline church partners and since their inception in 1952, they have touched the lives of over 4.2 million children throughout the world.
This Global Brand Platform contains elements such as brand pillars, positioning and expression; presenting them in ways that are simple, memorable, emotional and authentic ensuring that the organization is inspired and well equipped with the tools they need to serve their neighbours well.
Client: Compassion International
Services: Brand Strategy, Visual Identity, Brand Development
