art direction – Casey Scofield

Sebago – Artisan Collection Look Book

Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with…

In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…

This was one of several Direct Mail Catalogs we developed throughout the year for the Merrell Brand. For this one,…

I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…

I worked in partnership with Sebago's product and marketing teams to develop a launch kit for their sales meeting. As…

David Akiyoshi is a second-generation winemaker located in Lodi, California. In David's words; "The craft of winemaking requires an almost…

Throughout the growing season of 2022, I partnered with several new winemakers for Naked Wines to capture their stories and…

In 2022 we made a concerted effort to elevate Naked Wines packaging and unboxing experience. As part of this, we…

Led the creative and strategic direction for a series of winemaker photo and video shoots for Naked Wines throughout the…

The goal: Launch a brick-and-mortar storefront that showcased only the most premium products that Wolverine Worldwide produced. Make it stand…

Worked with Global Store Development, Merchandising, and Sales to develop Crocs' first concept store on 34th Street in New York…

In 2022 we developed a series of packaging and box design updates in celebration of Naked Wines 10-Year Anniversary. As…