Brand Identity – Casey Scofield

Smartwool – Brand Identity Book

In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…

I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…

In 2022, I led the development of two major brand videos and an all-encompassing digital campaign for the Naked Wines…

The goal: Launch a brick-and-mortar storefront that showcased only the most premium products that Wolverine Worldwide produced. Make it stand…

Worked with Global Store Development, Merchandising, and Sales to develop Crocs' first concept store on 34th Street in New York…

In May of 2021, I began working with Naked Wines to improve their brand consistency, elevate their overall brand and…

In early 2021, Kristi Dean set-out to build her own recruiting firm. Early in the process, we began working together…

In early 2020, Above The Tree Line Consulting reached out to us to develop their brand identity and logo. The…

Upon the completion of their brand identity work, we were asked to develop the company website for Above The Tree…

Led the development and socialization of Compassion International's first ever Global Brand Platform. This platform serves as the cornerstone for…

AND Fitness is a small-town local fitness center in south-east colorado. This was a personal project, where-in I developed the…

The SPRI Brand Book (Brand Guidelines) focuses on the core of the brand. It defines the brand from multiple levels…