Design – Casey Scofield

Sebago – Artisan Collection Look Book

Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book which highlighted their partnership with…

In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that touched all aspects of their…

This was one of several Direct Mail Catalogs we developed throughout the year for the Merrell Brand. For this one,…

I developed this Retail Identity book for two main uses; to establish the brand standards and identity for the Merrell…

I worked in partnership with Sebago's product and marketing teams to develop a launch kit for their sales meeting. As…

In 2022 we made a concerted effort to elevate Naked Wines packaging and unboxing experience. As part of this, we…

The goal: Launch a brick-and-mortar storefront that showcased only the most premium products that Wolverine Worldwide produced. Make it stand…

Worked with Global Store Development, Merchandising, and Sales to develop Crocs' first concept store on 34th Street in New York…

In 2022 we developed a series of packaging and box design updates in celebration of Naked Wines 10-Year Anniversary. As…

In late 2021, we took a closer look at Naked Wines email development and launched an email module design update…

In May of 2021, I began working with Naked Wines to improve their brand consistency, elevate their overall brand and…

In early 2021, Kristi Dean set-out to build her own recruiting firm. Early in the process, we began working together…