Sebago, Since 1946 Look Book
I worked in partnership with Sebago’s product and marketing teams to develop a launch kit for their sales meeting. As part of that launch kit we developed this premium 5×5 Look Book to be delivered at their Global Sales Meeting to the sales staff and senior representatives and to be hand delivered to core retailers during product clinics and events.
Each product within the Look Book carried with it a key store relevant to a product category they were focused on promoting. I drove the storytelling, visual design, and led all photo shoots for this piece elevating both brand a product, leading to additional marketing opportunities in future seasons.
