Developed to showcase Smartwool’s key product stories for Fall of 2016, this photo shoot balances both lifestyle and performance products. Creative direction was simple, we packed our bags we loaded a van and set-out on a road trip adventure including camping, hiking, cookouts and the occasional local diner along the way. Photography was directed to capture real moments along the journey. – Logo watermark for copyright purposes only.
Client: Smartwool
Services: Creative Direction, Art Direction, Photography
Year: 2016
