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Sebago – Artisan Collection Look Book

Through strong collaboration with Sebago's Marketing Team, I worked to develop this promotional Look Book…

Smartwool – Brand Identity Book

In 2016 we redeveloped and rebranded the Smartwool brand. This was an all-encompassing process that…

Merrell – Direct Mail Catalog

This was one of several Direct Mail Catalogs we developed throughout the year for the…

Merrell – Retail Identity Book

I developed this Retail Identity book for two main uses; to establish the brand standards…

Sebago – 1946 Look Book

I worked in partnership with Sebago's product and marketing teams to develop a launch kit…

Naked Wines – 2022 Winemaker Videos

David Akiyoshi is a second-generation winemaker located in Lodi, California.  In David's words; "The craft…

Naked Wines – 2022 Winemaker Launch Videos

Throughout the growing season of 2022, I partnered with several new winemakers for Naked Wines…

Naked Wines – 2022 Welcome Booklet

In 2022 we made a concerted effort to elevate Naked Wines packaging and unboxing experience. …

Naked Wines – 2022 Brand Awareness Campaign

In 2022, I led the development of two major brand videos and an all-encompassing digital…

Naked Wines – 2022 Winemaker Photography

Led the creative and strategic direction for a series of winemaker photo and video shoots…

WWW – Wolverine Company Store

The goal:  Launch a brick-and-mortar storefront that showcased only the most premium products that Wolverine…

Crocs – NYC Store

Worked with Global Store Development, Merchandising, and Sales to develop Crocs' first concept store on…

Naked Wines – Packaging Concepts

In 2022 we developed a series of packaging and box design updates in celebration of…

Naked Wines – Email Module Development

In late 2021, we took a closer look at Naked Wines email development and launched…

Naked Wines – Brand Evaluation

In May of 2021, I began working with Naked Wines to improve their brand consistency,…

KLDean – Brand Identity

In early 2021, Kristi Dean set-out to build her own recruiting firm.  Early in the…

Above The Tree Line – Brand Identity

In early 2020, Above The Tree Line Consulting reached out to us to develop their…

Above The Tree Line – Website

Upon the completion of their brand identity work, we were asked to develop the company…

Compassion International – Brand Platform

Led the development and socialization of Compassion International's first ever Global Brand Platform.  This platform…

Compassion International – Gift Catalog

The Compassion International Gift Catalog is a reoccurring creative campaign/appeal centered around encouraging Compassion's  supporter…

Smartwool – Media Trip Photography

Developed to showcase Smartwool’s key product stories for Fall of 2016, this photo shoot balances…

AND Fitness – Logo Development

AND Fitness is a small-town local fitness center in south-east colorado. This was a personal…

SPRI – Brand Identity Book

The SPRI Brand Book (Brand Guidelines) focuses on the core of the brand. It defines…

Hush Puppies – 1958 Collection

Developed creative for Hush Puppies 1958 Marketing collateral/Ad Campaign, resulting in an 120% sell-through compared…

Wolverine – 1000 Mile Collection

The Wolverine 1000 Mile Collection was built on the Wolverine brands foundation of heritage and…

Tread Labs – Packaging

Concept development for Tread Labs Stride Insoles. The overall direction was to develop a slim,…

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